Creating the Information Advantage

Data is power. The quantity and rapid growth of business data represents a real opportunity. More information about your customers, your market, and your suppliers is one of the few proprietary assets available to you.

From Wikileaks to Facebook, the new influencers are those who understand the power of data in all its forms. Nowhere is this more apparent than on the web. It is difficult to think of a successful web company whose asset is anything other than data; YouTube, Facebook or Google. However, creating business value from data is not just the realm of the web media giants. All businesses generate increasing quantities of data on a daily basis. The quantity and rapid growth of our business data represents a real opportunity.

Think of it this way. Many of the previous bases for competition are no longer available. Unique geographical advantage doesn’t matter in global competition, and protective regulation is largely gone. Proprietary technologies are rapidly copied, and break-through innovation in products or services seems increasingly difficult to achieve. What’s left as a basis for competition is to execute your business with maximum efficiency and effectiveness, and to make the smartest business decisions possible. Creating an Information Advantage is one of the few defensible advantages over time.

If you are concerned that you could be getting more value from your business data, contact Delphi Analytics. We will help you develop your Information Advantage.

Read More: Thomas H. Davenport, Competing on Analytics: The New Science of Winning (Boston, 2007)

Marketing – Part Art, Part Science

All marketers know that their jobs are part art, part science. If you are a marketer today you are probably being asked to do more with less, justify all investments, show results and better your competition. The secret to this balancing act is having – and correctly using – the numbers. Balancing a passion for the creative aspects of brand management and the precise analytics associated with fact-based marketing is truly the challenge for today’s marketers.

As a marketer you will know that the fragmentation of markets and the increasing ability of consumers to avoid advertisements means that you are more challenged than at any other time in the history of marketing. To add to the complexity of changing market dynamics, there is a bewildering number of metrics available to tell you how you are doing: market share, brand penetration, brand equity, consumer loyalty, impressions, share of voice, etc.

Measurement is critical to the health of any business but are the metrics slowing you down? If you are unsure of which metrics are most important for you, are keen to understand more about how they relate to one other or are simply swamped by the sheer volume of numbers and need one good summary – contact Delphi Analytics.

Turning Data Lead To Knowledge Gold!

Analytics is not new but it is changing. In the old days, data sets were designed. Companies had a preconceived notion of how they were going to analyse the data. They knew what results they were seeking to gain and the emphasis was on the systems to manage the data. To many the phrase ‘business analytics’ came to mean big software, little analysis!

At Delphi Analytics we take a different approach. Today’s data sets are not so neatly structured. Everything a business does generates data in continuous and massive quantities. Whether you want to analyse it or not, it generates data. At Delphi we focus on helping you to get the Information Advantage from tools and data that already exist in your business. Our approach is to use spreadsheet, database, statistical and data visualisation tools to generate insight from the information that you already have at your fingertips.

Contact Delphi Analytics to see how you can get more from your data.

Good Analysts – How Can They Help Me?

Progress in technologies that allow us to collect, store and access data have largely ignored the primary tool that makes information meaningful and useful: the human brain.  Computers can’t make sense of data; only people can.  More precisely, only people who have developed the necessary data analysis skills can. Analysts take something apart to understand it better. We do this to solve problems or generate insight . Our goal is to help businesses make better decisions and improve their sales and profit performance.

A common misconception about ‘Analysts’ is that all we do is ‘crunch numbers’. In truth, analytics is the ability to look at the data and then turn that into a story. Good Analysts are good storytellers. This is one of the reasons we like to work through problems visually. Because seeking and thinking work closely together, visualisation helps us understand the data better and allows the story unfold naturally.

Analysts are often not the subject specialist in the room. In fact their independence and their ability to take a holistic approach to a business challenge is the essence of what they bring to the team.

If you have a story to tell and you need the expertise of good Analysts to help tell it, contact Delphi Analytics.