Target Your Customers

Field Data to Field Intelligence

The need to sell as much as possible has always been the single most important worry keeping Sales Leaders awake at night. However their concerns do not end there. There is a rising demand for increased management visibility of salesforce and channel performance. Companies know that if front line sales people hit targets more consistently, this offers the best opportunity to grow revenue and market share. Sales Managers must capitalise on every … [Read More...]

Data

5 things you should know about data

It is easy to get caught up in the current wave of excitement about data and to believe that a fact-driven model of the world is the only destination on the analytics journey. While data can be a powerful asset if used in the right way, we should keep our expectations in proportion to the opportunity it represents. After all there are many things that data is not. Data is not a force unto itself. Data does not change the world … [Read More...]

Projects

Which data ‘description’ fits you best?

In our experience businesses tend to identify with one of the following six 'data' descriptions. Which one they relate to depends on where they are in their work with data. It also decides what sort of help they might need to move them forward. The following is a brief summary of the descriptions and the sorts of progress solutions that are relevant to each. OUT OF THE BLOCKS - Businesses here realise the value of … [Read More...]

The key is human intelligence

Confusion in the Age of Data

“Contrary to popular opinion, we do not yet live in the Information Age. At best, we live in the Data Age - a time when bits of data constantly zoom past our eyes and buzz past our ears, yet few of them inform us meaningfully and usefully. We’re spending millions to put all of that “Big Data” into “The Cloud” without first learning how to separate the signals from the noise. A storm … [Read More...]

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