When software becomes part of the problem

In FMCG there is plenty of data but paradoxically a lack of meaningful insight. This is because Analysts are caught up in a cycle of data wrangling. Communicating analytical findings should be your priority however you probably find yourself wasting too much time cleansing data, trouble shooting excel calculations, mashing up spreadsheets or manually re-sizing charts. Automating processes or acquiring new tools can make a big difference. Take a step back and look at how you are working with data. According to Tableau Software ‘organisations are losing patience with multiple logins and clunky processes to move and manage data. Rapid integration leveraging simple interfaces is going to become the standard’.